Published on July 7th, 2014 | by thezooooo
You often come up with fish 100 by yourself.
Or the purple cow or the red sock. It’s the USP-product or service that manifests your positioning and mentality. In retail we say: you need red socks to sell the grey.
Companies often think you can develop these unique propositions in teams, in brainstorm-sessions with a lot of yellow post-its. How inspiring those days can be: you can use them to get support for your ideas. Of course you never go into those meeting unprepared, you bring your ‘red socks’.
A lot of creative people are more ‘loners’ who simmer around the question. They are introverts and don’t like it to be invited to your brainstorms with 14 people to pingpong about ideas. Teams of 2 people come up with the best ideas and often they use also enough alone & quit time.
Listen to this beautiful TED-talk of Susan Cain.
Susan Cain is a former corporate lawyer and negotiations consultant — and a self-described introvert. At least one-third of the people we know are introverts, notes Cain in her new book Quiet: The Power of Introverts in a World That Can’t Stop Talking. Although our culture undervalues them dramatically, introverts have made some of the great contributions to society – from Chopin’s nocturnes to the invention of the personal computer to Gandhi’s transformative leadership. Cain argues that we design our schools, workplaces, and religious institutions for extroverts, and that this bias creates a waste of talent, energy, and happiness. Based on intensive research in psychology and neurobiology and on prolific interviews, she also explains why introverts are capable of great love and great achievement, not in spite of their temperaments — but because of them.