Published on april 27th, 2014 | by thezooooo

Pennies for life

The average charity donor is unlikely to get a thank-you note that is broadcast to hundreds of people within seconds. But that’s what happened to people giving money to the MicroLoan Foundation at a west London shopping centre in February. This case video shows how it was done. The messages were part of DLKW Lowe’s Pennies for Life campaign for the charity, on a digital advertising billboard at Westfield Shopping Centre, which was intended to raise awareness of the charity. Very smart and a good example how the new technology can change the world.