Browsing the "Business & Marketing" category

Who moved my cheese?

October 23rd, 2014 | by thezooooo

Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life, published on September 8, 1998, is a motivational tale by Spencer Johnson written in the style …


Pennies for life

January 27th, 2014 | by thezooooo

The average charity donor is unlikely to get a thank-you note that is broadcast to hundreds of people within seconds. But that’s what happened to people giving money to the …


Jugaad innovatie gaat ook over improviseren.

October 14th, 2013 | by thezooooo

This item will be translated on a later date. Jugaad is het Hindi woord voor ingenieuze en slim geïmproviseerde oplossing. De tijd van top-downstrategie en dure R&D-projecten is voorbij. Jugaad …


BBC: The secret of super brands – food

September 29th, 2013 | by thezooooo

This item will be translated on a later date. So nice when BBC broadcasts about branding. The investigated different brands. An Enlish version of the Dutch “Keuringsdienst van Waren”. Take …


Handen wassen en geld verdienen.

September 11th, 2013 | by thezooooo

This item will be translated on a later date. Unilever’s Lifebuoy heeft de afgelopen tien jaar initiatieven ondernomen om het overlijden van 2 miljoen kinderen voor hun vijfde jaar te …


Seth Godin met zijn paarse koe.

August 25th, 2013 | by thezooooo

This item will be translated on a later date. Marketing-guru Seth Godin heeft een dozijn boeken geschreven en ze zijn allemaal wel relevant. Purple Cow was wel een doorbreek-moment. Basiskennis. …


Echte innovaties ontstaan nooit in brainstorms.

August 12th, 2013 | by thezooooo

This item will be translated on a later date. In brainstorms krijg je draagvlak en bouw je relaties, maar verwacht echt niet dat je daar het ultieme idee gaat bedenken. …


Great case: Twelpforce van Bestbuy

August 11th, 2013 | by admin

How to turn after service into a great salesforce. How to use your best ambassadors to build your brand. BestBuy shows how the S of Staff is a very important …


Strange or just different

June 5th, 2013 | by thezooooo

Derk Sives tells in a few minutes how important it is to have a free spirit. Strange and different can be inspirational. And how important it is to climb over …



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